Heavenly Hats for Winter 1940-41

Two guaranteed to put stars in your eyes....an off-the-face silhouette in beaver (top) and a manipulated ruffled brim in velour. Both from Luxor Hat Co., New York.

A marvelous tilt topper with dramatic side feather from Alfreda, New York.

A charming little tilt from Vogue Hats by Garfunkel, New York.

Source:  The Millinery Monitor, October 1940.

Hats for the Zodiac

The prediction is important sales figures for these marvelous Moonglow felts from Salfair, Inc., New York. They were available in Black, Brown, Wine, Gold, Vernon Green, Soldier Blue, Plum, and Red. Here are four styles that were featured in the October 1940 issue of the Millinery Monitor, a trade publication devoted solely to ideas for the sale of millinery.

Style # 267 - Virgo

Style # 264 - Libra

Style # 260 - Sagittarius

Style # 257 - Capricorn

"Through These Portals".....

Pass the Most Beautiful Hats in the World for 1940.

Clockwise from top: Rolled brim tilt silhouette from Vogue, unusual shaped jersey turban from Harryson, off-the-face "widow's peak" silhouette with a sweep of veiling from Milgrim, floral tilt from Dave Herstein, Hungarian peasant turban with banding from Helen-Liebert.

Clockwise from top right: Felt sailor from G. Howard Hodge, half-hat with ostrich pompoms and harem veil from Alfreda, Pierrot crown tilt with dramatic veiling from Woodmere, Persian lamb trimmed felt pillbox with ostrich feathers from Milgrim.

From The Millinery Monitor, October 1940.

It's In the Cards

Fur-Trimmed Hats that are absolutely Fabulous!

A felt tricorne trimmed with sumptuous Persian Lamb and lavish veiling. From Dowager.

 Gene Marshall

Monolithic Studios' star Miss Gene Marshall is spotted dining out in a chic turban trimmed with faux beaver. OOAK ensemble from The Couture Touch. Star Entrance Gene is from Integrity.

Here's 3 More Up Our Sleeve....All from Walter K. Marks, Inc., NY

Beaver-trimmed

Ocelot-trimmed

And a dollop of Silver Fox

Photo Credits: The Millinery Monitor, October 1940

Millinery Retailing Ideas, 1940

Displaying Photos of Hollywood Stars in Hats

 

The October 1940 edition of The Millinery Monitor, a trade publication devoted to the millinery retail industry, offered a variety of ideas for store promotions. Glossy 8" X 10" photographs of motion picture actresses wearing timely new hats were available without charge at the publicity offices of most large movie companies. The photographs were not to be used in advertising, but most companies had no objection to their use in display. The store would simply tell the publicity people how they planned to use them.

Photo courtesy Rochester Public Library

This Sibley Department Store window from 1941 shows the effective use of photographs along with their whimsical display of hats.

Here are a few of my favorite Hollywood Stars showing off their fabulous hats. And who knows, their photograph just might have appeared in a department store or millinery shop display. 

Deanna Durbin courtesy Mandy Gould on Pinterest

Dorothy Lamour courtesy Linda Rubin on Pinterest

Linda Darnell courtesy Jessica Grayson on Pinterest

Lucille Ball courtesy Alice Anthony on Pinterest

Joan Crawford courtesy Diary of a Mad Fashionista

The Millinery Monitor was published monthly by Seymour Mittelmark, New York City, NY.

We're Heady for Hats!

Coming Soon.....A New Hat Blog from The Couture Touch

 

A Del Monte off-the-face felt shako hat, trimmed with jet bead embroidery. An intoxicating look for the season. Illustration by H. Preston for The Millinery Monitor, October 1940.